From feature stories in the news to countless billboards and ads highlighting 41 outstanding RRC Polytech graduates, the Polytechnic Proud campaign represented diversity across programs, industries, and generations. The recent and seasoned grads featured in the campaign are CEOs, directors, entrepreneurs, engineers, account managers, nurses, horticulturists, teachers, chefs, and more – representing numerous sectors and industries across the province.
Social Strategy
All participants were supplied with social sharing packages which included their portraits, campaign graphics and video instructions to unify cross-promotions .
My Roles
Art direction and design
Social strategy implementation
Lead photo processing
Pick-up photography
CREDITS
Christian Robin – Marketing direction and campaign title (Proud Partner)
Katrina Sklepowich – Alumni engagement
Jerry Grajewski – D.O.P. (Alumni portraits)
Janique Lavoie – Hair and makeup
David Schmeichel – Production coordination and copywriting
Robyn Woodcock, Petra Martel, Marc Lebrun– Creative collaboration, photo processing and production
