A bold new marketing campaign — focused on raising broad awareness of how Red River College presents a worthwhile investment for donors — has recently been unveiled to Manitoba audiences. The RRC Works campaign will be the most comprehensive in the school's history, with a research-backed five-year plan and multi-media advertising, including television, radio, digital, print, billboards, and more.
Early focus will be on signature areas of the College that have the easiest to convey visual appeal. Below are some of the existing ads and promotional videos.
1-minute viDEOs (T.V. and web)

Bill Acheson – Art direction, cinematography, editing and motion design
Jerry Grajewski – Collaborative cinematography
Ryan Berzuk – Props and set design
Janique Lavoie – Hair and makeup
Precursor Productions  – Score and audio mix 
Paul Vogt and Joanne Kelly – Voice 
McKim Communications Group – Copy 
David Schmeichel – Production coordination 

(Full list of campaign credits below)

30-Second VIDEOS (T.V. and web)

Voice: Paul Vogt (RRC President & CEO), Featured (in order of appearance):  Renée McGurry, Valerie Marion, Antonius Hackett, Nikita White

Voice: Sky Bridges, Featured (in order of appearance): Bethany Wilson, Aldrin Cuisia, Glorya Thompson, Hy Nguyen, Jessina Cheffins, Sarah Brazauskas, Matt Long, Amanda Bibeau, Jory Strachan, Sarah Martin, Mike Ogilvie, David Sutherland
 

Voice: Joanne Kelly, Featured (in order of appearance): Austin Thomas, Alex Wittering, Joyce Delaronde, Yollanda Chimbarami, Diljot Singh, Matea Radic, Megan Yetman, Shelby Sinclair, Ahmad Shoja Hakimi, Jacob Okot

15-Second VIDEO (social media/pre-roll)
Introductory billboards 
CAMPAIGN ROLES and CREDITS
McKim Communications Group – Strategic development, research and copywriting
Christian Robin – Marketing direction
Bill Acheson – Art direction, design and collaborative cinematography
Jerry Grajewski – D.O.P., lighting and collaborative cinematography
Ryan Berzuk – Props, set design and C-cam 
Janique Lavoie – Hair and makeup
Precursor Productions – Musical scores and audio mastering
David Schmeichel – Production coordination and copywriting
Ezra Reimer, Petra Martel, Adam Globa – Creative collaboration and production design

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