RRC Works Campaign

Red River College's broad awareness and capitol campaign (2018)

A marketing campaign focused on raising broad awareness of how Red River College presents a worthwhile investment for donors. The RRC Works campaign has been the most comprehensive in the school's history, with a research-backed five-year plan and multi-media advertising, including television, radio, digital, print, billboards, and more.

1-minute viDEOs (T.V. and web)

Bill Acheson – Art direction, cinematography, editing and motion design
Jerry Grajewski – Collaborative cinematography
Ryan Berzuk – Props and set design
Janique Lavoie – Hair and makeup
Precursor Productions – Score and audio mix
Craig Donnelly and Joanne Kelly – Voice
McKim Communications Group – Copy
David Schmeichel – Production coordination

(Full list of campaign credits below)

30-Second VIDEOS (T.V. and web)

Voice: Craig Donnelly, Featured (in order of appearance): Renée McGurry, Valerie Marion, Antonius Hackett, Nikita White

Voice: Sky Bridges, Featured (in order of appearance): Bethany Wilson, Aldrin Cuisia, Glorya Thompson, Hy Nguyen, Jessina Cheffins, Sarah Brazauskas, Matt Long, Amanda Bibeau, Jory Strachan, Sarah Martin, Mike Ogilvie, David Sutherland

Voice: Joanne Kelly, Featured (in order of appearance): Austin Thomas, Alex Wittering, Joyce Delaronde, Yollanda Chimbarami, Diljot Singh, Matea Radic, Megan Yetman, Shelby Sinclair, Ahmad Shoja Hakimi, Jacob Okot

15-Second VIDEO (social media/pre-roll)