A bold new marketing campaign — focused on raising broad awareness of how Red River College presents a worthwhile investment for donors — has recently been unveiled to Manitoba audiences. The RRC Works campaign will be the most comprehensive in the school's history, with a research-backed five-year plan and multi-media advertising, including television, radio, digital, print, billboards, and more.
Early focus will be on signature areas of the College that have the easiest to convey visual appeal. Below are some of the existing ads and promotional videos.
ONLINE VIDEO

Art direction, cinematography, editing and motion design: Bill Acheson / Collaborative cinematography: Jerry Grajewski / Props and set design: Ryan Berzuk / Hair and makeup: Janique Lavoie / Score: Precursor Productions / Voice: Joanne Kelly / Copy: McKim Communications Group / Production coordination: David Schmeichel

(Full list of campaign credits below)

30-Second T.V. spots

Featured (in order of appearance): Bethany Wilson, Aldrin Cuisia, Glorya Thompson, Hy Nguyen, Jessina Cheffins, Sarah Brazauskas, Matt Long, Amanda Bibeau, Jory Strachan, Sarah Martin, Mike Ogilvie, David Sutherland 

Featured (in order of appearance): Austin Thomas, Alex Wittering, Joyce Delaronde, Yollanda Chimbarami, Diljot Singh, Matea Radic, Megan Yetman, Shelby Sinclair, Ahmad Shoja Hakimi, Jacob Okot

15-Second social media pre-roll
Introductory billboards 
CAMPAIGN ROLES and CREDITS
McKim Communications Group – Strategic development, research and copywriting
Christian Robin – Marketing direction
Bill Acheson – Art direction, design and collaborative cinematography
Jerry Grajewski – D.O.P., lighting and collaborative cinematography
Ryan Berzuk – Props, set design and C-cam 
David Schmeichel – Production coordination and copywriting
Ezra Reimer, Petra Martel, Adam Globa – Creative collaboration and production design

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