RRC - Billboard campaign

Red River College billboard campaign

Campaign photography by Jerry Grajewski / Full credit list in video
RRC Grads Get Hired
Our Grads Get Hired was a multi-channel advertising campaign. Manitoba employers were invited to join in a creative, co-operative advertising opportunity - a billboard campaign - where the next batch of featured RRC alumni would be sourced via nominations submitted by employers.
The campaign has earned several national and international awards, including a CASE Circle of Excellence Award in the category of Best Advertising Campaign, as well as the Manitoba Communicator of the Year Award by the Public Relations Society of Manitoba.
My role as the Art Director of this campaign involved implementing and coordinating the visual production as well as documenting the new strategic direction of the campaign, initiated by Christian Robin. This video has been used to promote and share this strategic model across Canada.  
Bill Acheson (Red River College), Christian Robin (Red River College), Katrina Sklepowich (Red River College student), Conor Lloyd (CPRS MB), Maureen Fitzhenry (Canadian Museum for Human Rights), Angela Cassie (Canadian Museum for Human Rights), Tamara Bodi (CPRS MB). Photo: David Lipnowski

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